Think of CNW's Social Media Release as an add-on to your traditional news release - it provides the online audience with a place to go for multimedia content and conversation about your message.

Communicate with your audience:

 Incorporate all the text of your regular news release and more!
 Distribute your release via CNW's newswire, RSS feeds and portfolio email services.
 Include key quotes attributable to company spokespeople.
 Reach news consumers on the go with the CNW Group and Viigo Inc. tool for Blackberry and Windows Mobile Devices.

Add Content to your message:

 Provide multimedia to both the online and traditional audience.
 Uploading your video content to YouTube allows it to be easily viewed, shared and embedded.
 Provide greater options to viewers and journalists by adding both web-friendly, smaller images and print-ready high-resolution images.
 Including links and important documents and files gives audiences more background about your release.

Be part of the Community:

 Opt-in comments enable your audience to have a conversation on your release, giving you a chance to be part of the community.
 Backtype collects conversations about your SMR from blogs, social networks like Twitter and other social media.
 A sharing button allows users to easily share your release on a number of different social networks.

For more information, please contact your CNW Group account executive or contact us at:

T: 1-877-CNW-7890 | E: cnw@newswire.ca